Privacy policy


Protecting your personal information is very important to Elsewhere B.V., trading under the name Elsewhere Fashion. We want to be open and transparent. We therefore formulated a policy, explaining how your personal information is processed and protected.

Who is the administrator of your personal data?

Elsewhere Fashion is convinced that the protection of the privacy of its customers and visitors is essential for its activities and success. Personal information will be handled secure and with great care. Elsewhere Fashion abides to the requirement of the Personal Data Protection Law. Elsewhere Fashion is responsible for all the data processing and acts in accordance with the Personal Data Protection Law.

Elsewhere Fashion
Waaldijk 9
6673 MC Andelst
The Netherlands

What are the legal grounds for using your data and personal information?

We need information from you because of contractual arrangements between you and Elsewhere Fashion. For instance for your processing purchase or for quality guarantee on the ordered products. We need this information for:

  • Processing your order
  • Delivery
  • Payments
  • Return & Repair
  • Setting aside products
  • Exchanges
  • Contact with our customer service
  • Elsewhere Fashion concepts

In addition, we are allowed to use your data and information for ‘legitimate interest’. This means that we can use data to make sure that we can provide all our customers with the best possible personal service. But we always keep your privacy in mind. We can use data of:

  • Reviews & Customer Satisfaction Surveys
  • Product improvement
  • Contact with our customer service
  • Visits to the Elsewhere Fashion websites
  • Newsletters & E-mail services
  • Personal advice
  • Special offers
  • Social media
  • Security, wifi & camera’s

We might also have a legal obligation to use your information, for example, when we suspect fraud. Sometimes you’ll have to give us permission to use your data and information, such as when you sign up for the Elsewhere Fashion newsletter. If you want to unsubscribe to the newsletter later, you can always do so in your personal account or by contacting our customer service.

Who has access to your data and information?

Your data can be shared within Elsewhere Fashion but we will never forward, sell or exchange your information to/with third parties outside of Elsewhere Fashion for marketing purposes. We will only share data with third parties to provide your with our services.

Where do we store your data?

We store your data in different databases, where we always apply strict security measures. That is why we almost always store data and information within the European Union. In the exceptional case that data is stores in countries outside of the European Union, we ensure that your privacy is protected in an appropriate manner.

Secure SSL

Elsewhere Fashion entire order process is secured with Secure Socket Layer (SSL). This means that as soon as you continue from the shopping cart to the order process, the page will automatically switch to an SSL connection. An SSL connection cannot be ‘tapped’.

A website that is secured with SSL has two characteristics:

  • With SSL security the identity of the website is guaranteed
  • SSL is intended to create a secure connection. This means that the information that goes back and forth between your PC (desktop, tablet or mobile phone) and the website cannot be read or edited by others, because it is encrypted
  • A secure connection can be recognized by the websites address, this should start with https://. There should also be a lock at the bottom of the page, or next to the address bar

In addition to the secure order process, we also make sure all your personal data is sent safely to us and from us. For example, when you contact us by using the contact form on our website.

What data do we keep?

Elsewhere Fashion stores your personal data in a secure database. And that is where the data will stay too. We will not pass your information to third parties for commercial purposes. We just need this information from you to make sure your purchase will go as smoothly as possible. We would like to know your first- and last name, address and place of residence, telephone number, payment details, IP address and e-mail address.

We will also ask for your birth date if your use the payment method Klarna (required) or after confirmation of your order (optional). Your date of birth will be used for sending you a present on your birthday.

How long do we keep your data and personal information?

We do not store and use your data for longer than necessary. Then we delete all data we have from you. Or we use your data anonymously, because we need certain data for internal analyses and reports such as the value of your order.

We keep certain deadlines, after which we delete your data. Such as: – We will not store camera images of our stores for more than 4 weeks. Unless we see something suspicious that we have to further investigate whether the images should be kept longer because of another legal obligation.

  • We delete inactive client accounts after 7 years. After that period we only use your data anonymously, for internal reports.
  • We must keep your invoice, payment information and order data in our administration for 7 years for the tax authorities. After that, we will only use anonymous data for internal reports.
  • If you have subscribed to the newsletter or have given permission to receive personalized messages, we will retain that permission for 5 years. Even if you decide at a certain moment that you no longer wish to receive the newsletter or personalized messages, we will retain the withdrawal of your request. We will not keep the e-mails that you receive from us for more than 60 days. You do not have to worry that you will receive the same mail from us more often. After that period we only use your data anonymously, for internal reports.
  • We retain data that we use to prevent fraud for a long time until a case is resolved.

What are your rights?

Right of access

You have the right to request information about the personal data we keep about you at any time. You can contact Elsewhere Fashion Customer Service who can provide you with this personal data via e-mail.

Right to portability

When Elsewhere Fashion processes your personal data in an automated manner on the basis of your consent or on the basis of an agreement, you have the right to obtain a copy of your data in a structured, generally used and machine-readable format, transferred to you or to a third party. This only applies to the personal data that you have provided to us.

Right to correction

You have the right to request the correction of your personal data when they are incorrect, including the right to complete incomplete personal data. If you have a Elsewhere Fashion account, you can change your personal details in your account.

Right to removal

You have the right to remove personal data processed by Elsewhere Fashion at any time, except in the following situations:

  • You have a current business with customer service
  • You have an outstanding order that has not yet or partially been sent
  • You have a debt not yet settled with Elsewhere Fashion., regardless of the payment method
  • You are suspected of having misused our services in the past four years or you have misused our services in the past four years
  • Your debt has been transferred to a third party in the past three years or in the past year when the customer is deceased
  • If you have made a purchase, we will retain your personal data in connection with your transaction for administration and accounting purposes

The right to object to direct marketing

You have the right to object to direct marketing, including profile analysis for direct marketing purposes. If you no longer wish to receive direct marketing, you can adjust the settings of your Elsewhere Fashion account yourself.

How can you exercise your rights?

We take data protection very seriously. That is why we have a dedicated customer service that addresses your questions regarding your above rights. You can always reach our employees at the customer service.

Click behaviour

On the Elsewhere Fashion websites general visitor data are saved and analysed, such as the most visited pages. We do this without identifying these visitors. The purpose of this is to optimize the layout and design of the website. The data may also be used to expand and improve the content on the website as well. This way Elsewhere Fashion can further optimize the website and services for you.

Use of Hotjar

We use the Hotjar tool to improve the user experience. Hotjar allows us to measure and assess user activities (mouse movements, click and scroll behaviour). In this way we can improve our services and the user experience. To guarantee your privacy, we have concluded a processing agreement with Hotjar. If, despite all the measures taken, you still do not want us to monitor your behavior anonymously, there is an opt-out option. Hotjar offers this option through their website:

Use of Cookies

What are cookies?

Cookies are small pieces of information (files) that a website leaves on your computer. The website instructs the web browser that you use to browse the internet (for example Internet Explorer or Google Chrome) to store these cookies. There are two types of cookies: session cookies and permanent cookies. Session cookies are removed from your computer once you close your web browser. They are, as the name suggests, only active during the internet session. Permanent cookies remain on your computer even after your web browser has been closed. You can however manually remove them in your browser settings.

Why does Elsewhere Fashion use cookies?

Elsewhere Fashion uses cookies to analyize and optimize the navigation process and behaviour on our website. In doing so, Elsewhere Fashion uses session cookies. The cookies are meant to gather information about customers, this information can later be used to send these customers targeted information about our products and services (marketing purposes).

Acceptance procedures

As specified in the brief notice indicated in the banner, you may give your consent to the use of cookies simply by clicking on the “OK” key, and closing the banner with the “X” key, scrolling down the page or clicking on any element of the content within the site’s pages. Continuing to navigate upon exiting this cookie policy without specifically choosing to manage permissions is equivalent to granting consent to the use of all cookies.

What is a cookie and what is its purpose?

A cookie is a small file that is sent to the browser and saved on your device when you visit a website like

Cookies allow the site to function efficiently and improve its services, in addition to providing information to the site owner for statistical or advertising purposes, primarily to personalize your navigation experience by remembering your preferences (for example, remembering the language and currency you set, in order to recognize you at the next visit, etc.)

Which cookies do we use and for what purposes?

Our website uses various types of first party cookies and third party cookies (organised and managed by third parties based on their own individual privacy policies and not under the control of us) and similar technologies, each of which has a specific function. Below explaining them.

Navigation cookie.
From the first access these cookies allow the website to function correctly and allow you to view content on your device by recognizing the language and market of the country from which you’ve chosen to connect. If you are a registered user, they will allow you to be recognized and to access the services offered from the dedicated areas. Navigation cookies are technical cookies and are needed for the functioning of the website.

Functional cookies.
These cookies allow, based on your express request, for you to be recognized when you subsequently access the website, so that you do not have to enter your information each time (forexample: “Remember me”). If you have added items into your Shopping Bag and closed the session without completing the purchase and without eliminating those items, these cookies allow you to continue the shopping experience the next time you access the website (within a limited period), finding the same articles that were selected. Functional cookies are not essential to the functioning of the website, but rather improve navigation quality and experience.

Analytical cookies.
These first party cookies are our property and are used to collect data in an anonymous and aggregate way. These cookies are used to prepare statistical analyses on the navigation methods of our website’s users. We treat the results of these analyses anonymously and exclusively for statistical purposes only.

Ourown and third party marketing and profiling cookies.
These cookies are aimed at creating user-related profiles to send commercial messages that meet the preferences shown during the visit, or to improve your navigation experience: whileyou navigate on our website, these cookies are useful for showing you products of interest to you or which are similar to those youhave viewed. Third party cookies are those that have been sent by ourtrusted third party companies. These cookies allow you to be provided with our commercial offering on other affiliated websites (retargeting). With third party cookies we do not have control of the information provided by the cookie and we do not have access to this data. This information is entirely controlled by third party cookies as described in the respective policy. To find out more about the aforementioned third parties cookie, you can inform yourself on their respective polices and knowingly manage your consent or refusal, for this we invite you to visit

Social Network Cookies.
These cookies are necessary to allow your social account to interact with our website. For example, they are used to express your appreciation and to share it with your social networking friends. The social network cookies are not needed for navigation. For more information on the policies regarding the use of social network cookies, it is possible to consult the respective privacy and cookies policies:

  • Facebook:
  • Google+:
  • Twitter:
  • Instagram:
  • YouTube:

Access to data and customer care

You may freely and at any time exercise all of your rights pursuant to Art. 7 of the Privacy Code, or receive assistance and explanations on how to provide your consent or selective refusal, or on how to delete cookies from your browser, by sending an email to Customer Service, selecting “Privacy” as the topic. We will reply to you promptly.

How can you refuse cookies?

You are always entitled to refuse cookies. You can change your browser settings, so that only certain cookies or all cookies are refused. Please note that, if you refuse cookies, certain services may not be available to you.

Elsewhere Fashion and other websites

On the Elsewhere Fashion websites you might find links to other websites. For example, to provide more information about a product or service. However, Elsewhere Fashion cannot be held responsible for the manner in which these website handle your (personal) data. We advise you to always read the privacy statement of the website you are visiting.

How can I disable cookies and manage my preferences?


The majority of browsers are configured to accept, control or potentially disable cookies through the settings. We nevertheless remind you that disabling navigation or functional cookies may affect the functioning of the website and/or limit the service we offer. Below is the procedure to follow to manage cookies from the following browsers:

  • Microsoft Edge:
  • Safari:
  • Chrome:
  • Firefox:

Third Parties

For more information on cookies and to manage your preferences for third party profiling cookies, please go to Once on the site, by accessing the area “Your Choices” you can: visualise the list of third party companies, our partners, which install cookies on our site (Company); verify the presence and activation status of installed cookies (Status) and manage your consent selectively (On/Off). By expanding the dedicated voice (Info) for each company, you can access more information relative to the company and, via a link, reach the specific


For questions or complaints about your data and the protection of you rprovacy, you can contact the HR Manager of Elsewhere Fashion.
By E-mail:
In writing: Waaldijk 9, 6673 MC Andelst, The Netherlands
If you are not satisfied with how Elsewhere Fashion is dealing with your privacy, you can also contact the privacy authority.

Updates to our privacy statement

It is possible that at some point our privacy statement needs to be updated. The latest version of the privacy statement is always available on our website. We disclose all material changes to privacy.